In today’s distracted world, it takes a lot to capture and convert a customer. One single-medium approach can only take you so far, which is why marketers need every tool at their disposal to reach consumers and encourage response. Informed Delivery Interactive Campaigns is one such tool, and it’s a free feature available to all USPS customers who subscribe to the service.
The service allows customers to digitally preview their mail and manage packages scheduled to arrive soon through a daily email. It also gives mailers the ability to add a clickable ride-along image and hyperlink that provides additional digital touch points, engagements, and metrics for their campaign.
For example, a local pizza chain could add a $10-off offer on their Informed Delivery campaign and monitor the results through a unique landing page. When the customer clicks on the ride-along, they are taken to a page where they can redeem their coupon code or sign up for a rewards program. The campaign is a win-win for both the business and the consumer.
The best part is that the campaign can be created for any letter- or postcard-sized piece of mail, which opens up the opportunity for a wide variety of businesses to use this service and expand their reach and audience. The key is to make sure that the Representative and Ad images sync up with each other so users correlate the digital content to the physical mailpiece. And, of course, the call to action is clear and concise to maximize response and drive traffic.
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